Privacy Policy

1. Identity and Address of the Data Controller

Iruz Labs (hereinafter, "Iruz Labs" or "We"), with address for the purposes of this notice in Mexico City, is responsible for the use and protection of your personal data, and in this regard we inform you as follows:

2. Personal Data We Collect

To carry out the purposes described in this privacy notice, we will use the following personal data: identification data (full name), contact data (email, phone), employment data (job title, company), and billing data.

3. Purposes of Processing

We will use your personal data for the following purposes necessary for the service you request:

• Provide the contracted AI agents, CRM, and software development services.
• Billing and collection.
• Comply with legal obligations and requirements.
• Maintain the security of our infrastructure and prevent fraud.

Additionally, we will use your information for secondary purposes that allow us to provide better service: sending information about new products, newsletters, and quality surveys.

4. Data Transfers

We inform you that your personal data will not be sold or shared with third parties outside Iruz Labs for commercial purposes without your consent, except for the exceptions provided by law.

5. ARCO Rights

You have the right to know what personal data we have about you, what we use it for, and the conditions of use (Access). Likewise, it is your right to request the correction of your personal information if it is outdated, inaccurate, or incomplete (Rectification); that we remove it from our records or databases when you consider that it is not being used properly (Cancellation); as well as to oppose the use of your personal data for specific purposes (Opposition).

To exercise any of the ARCO rights, you must submit the respective request by sending an email to: privacy@iruzlabs.com .

6. Use of Tracking Technologies

We inform you that on our website we use cookies and other technologies, through which it is possible to monitor your behavior as an internet user, as well as to provide you with a better service and experience when browsing our page.

7. Changes to the Privacy Notice

This privacy notice may suffer modifications, changes, or updates derived from new legal requirements; from our own needs regarding the products or services we offer; from our privacy practices; from changes in our business model, or for other reasons. We are committed to keeping you informed about the changes that this privacy notice may suffer through our website.